Nothing on the internet gives more website owners more advertising options than Google Adwords. Pulling the entire internet out of the crash of the 1990's, Adwords has evolved to offer a multitude of user-friendly tools to reach the internet's largest search audience while making sure ad budgets are well spent. Largely due to Google Adwords, the internet has become the world's fastest growing hub of commerce, and the single best place for entrepreneurs to search for customers and sales. Before you build your own profit dynamo with Google Adwords, however, there are some basics you need to know.
Signing up for Adwords takes no more than five minutes. You can fund your account with just $10. The first thing you will notice when you log into Adwords is that there are many options. Once you have your account up and running, the first and foremost important task in front of you is to choose your keywords. Don't spend a lot of time exploring Adwords tools quite yet.
While you can certainly find keywords on services like Wordtracker, the best keywords will be those you think up yourself. That's because users judge your site (and Google ranks your pages) on the basis of content, not just keywords. If a keyword has a great KEI and seems like it would roll in traffic for you, it won't do you any good?and could do you real harm?if you don't have useful content to match.
That's why you brainstorm to create your own unique list of keywords. Think of what makes your pages the absolute best on the net. Think of what makes your content stand out. That's where you will find your keywords. Once you have a list, and 10 words and phrases is enough, then and only then use the Adwords keyword selection tool. What the keyword selection tool can do for you is to tell you which keywords that describe your content are being actively searched on the web. Any word or phrase that has a high search volume and low competition is a good place to start your campaign.
A common beginner's mistake is to use too many keywords. You only want to use as many keywords as you can test and track. Probably you don't want more than 10 to 15 keywords in your first campaign. If you use more than 15 keywords, you may succumb to the temptation to ax words that don't bring you traffic right away, and you may be left with keywords that are not really the best. When you have your short list of keywords complete, then write just one ad. Make the copy for your ad a magnet for web search. Make it clear and direct, giving anyone who sees it a very clear reason to go to your site?and make sure your site delivers the content you advertise. When you have done this, then it is time to set your budget.
Most site owners who use Google Adwords set budgets on a daily rate. This means that if your budget if $100 a day, Adwords will run ads until your $100 is spent, and not run any more that day. The cycle starts again the next day, assuming there are funds or credit for your Adwords account. You can also set your campaign to run just certain hours of the day, if you think you will get more actual customers at one time of day or another. Or you can program your campaign to spend money evenly through the day. Be sure to set your demographic targets, city, state, country, continent, or world, appropriately for your sales goals. If you are selling bikini wax, for instance, you probably don't want to run your ads in Saudi Arabia.
With Google Adwords, you have total control over how your ads appear. You control when they appear. You control how much you pay for a click and where your ads are displayed. As you learn to use all these tools in ways that drive your traffic and generate sales, Google Adwords will prove to be your most useful tool for growing your site and your profits.
Signing up for Adwords takes no more than five minutes. You can fund your account with just $10. The first thing you will notice when you log into Adwords is that there are many options. Once you have your account up and running, the first and foremost important task in front of you is to choose your keywords. Don't spend a lot of time exploring Adwords tools quite yet.
While you can certainly find keywords on services like Wordtracker, the best keywords will be those you think up yourself. That's because users judge your site (and Google ranks your pages) on the basis of content, not just keywords. If a keyword has a great KEI and seems like it would roll in traffic for you, it won't do you any good?and could do you real harm?if you don't have useful content to match.
That's why you brainstorm to create your own unique list of keywords. Think of what makes your pages the absolute best on the net. Think of what makes your content stand out. That's where you will find your keywords. Once you have a list, and 10 words and phrases is enough, then and only then use the Adwords keyword selection tool. What the keyword selection tool can do for you is to tell you which keywords that describe your content are being actively searched on the web. Any word or phrase that has a high search volume and low competition is a good place to start your campaign.
A common beginner's mistake is to use too many keywords. You only want to use as many keywords as you can test and track. Probably you don't want more than 10 to 15 keywords in your first campaign. If you use more than 15 keywords, you may succumb to the temptation to ax words that don't bring you traffic right away, and you may be left with keywords that are not really the best. When you have your short list of keywords complete, then write just one ad. Make the copy for your ad a magnet for web search. Make it clear and direct, giving anyone who sees it a very clear reason to go to your site?and make sure your site delivers the content you advertise. When you have done this, then it is time to set your budget.
Most site owners who use Google Adwords set budgets on a daily rate. This means that if your budget if $100 a day, Adwords will run ads until your $100 is spent, and not run any more that day. The cycle starts again the next day, assuming there are funds or credit for your Adwords account. You can also set your campaign to run just certain hours of the day, if you think you will get more actual customers at one time of day or another. Or you can program your campaign to spend money evenly through the day. Be sure to set your demographic targets, city, state, country, continent, or world, appropriately for your sales goals. If you are selling bikini wax, for instance, you probably don't want to run your ads in Saudi Arabia.
With Google Adwords, you have total control over how your ads appear. You control when they appear. You control how much you pay for a click and where your ads are displayed. As you learn to use all these tools in ways that drive your traffic and generate sales, Google Adwords will prove to be your most useful tool for growing your site and your profits.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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